Lesson Plan (Grades 9-12): Psychology of Advertising - Understanding Marketing Influence

Lesson Title: Psychology of Advertising: Understanding the Influence of Marketing

Grade Level: Grades 9-12

Subject Area: Psychology/Marketing

Overview: In this lesson, students will study the psychological principles used in advertising. They will analyze various advertisements, create their own ad campaigns, and present their campaigns to the class. This activity enhances critical thinking, creativity, and understanding of consumer behavior.

Objectives and Standards

Learning Objectives:

   1. Students will understand key psychological principles used in advertising.

   2. Students will analyze the effectiveness of various advertisements.

   3. Students will create and develop their own advertising campaigns.

   4. Students will present their advertising campaigns and reflect on the psychological techniques used.

Standards Alignment:

• National Standards for High School Psychology Curricula:
  • Social Influence: Describe the processes of persuasion and attitude change.
  • Cognitive Processes: Explain the influence of cognitive processes on perception and behavior.
• Common Core State Standards (CCSS) for English Language Arts:
  • CCSS.ELA-LITERACY.W.9-10.7: Conduct short research projects to answer a question, drawing on several sources and refocusing the inquiry when appropriate.
  • CCSS.ELA-LITERACY.SL.9-10.4: Present information, findings, and supporting evidence clearly, concisely, and logically.